How can you:

- quickly measure site’s search engine optimization?
- rate your search engine optimization consultant?
- gauge success of in-house search engine optimization employees?
- evaluate your search engine optimization business?

I am about to share with you 2 expert secrets to track search engine optimization progress on the fly.

For a Internet promoter, data is the single most powerful weapon. 3 reasons why:

1. Data defines you as an SEO.
If you don’t work hard with data, neither customers nor the industry will take you seriously.

2. Data tells you how well you are performing.
I am all about client feedback but first thing you got to do is root through your own data to find your SEO strengths and weaknesses.

3. To a customer, data speaks louder than words.
How can a client make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? No. Your boss needs reports, daily, weekly, monthly… Share your information, and you are halfway there.

If you take data as seriously as I do, and if you mine lots of it, chances are you are already heavily utilizing SEO software. If not, now is a good time to start and set up a powerful data mining and search engine optimization reporting system for your business.

I am all for automation in my company because the amount of sites I optimize today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO Reporting tools out there, you can keep track of your SEO progress fast and easy, just like thousands of search engine optimization professionals do across the globe.

Such software have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each client and for the entire year the software sends out fresh and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are SEO application reports convenient but they are also good-looking and full of graphs so the design is one less headache I have to think about.

If you wonder what sorts of metrics are vital for search engine optimization reports, I’ve pinpointed 3:

1. Keyword metrics:
- keyword positioning in targeted SEs
- historic rankings
- expected and current site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building metrics
- Number and quality of client backlinks
- Number and quality of link building partners
- Number and quality of competitor backlinks

3. On site and on page search engine optimization metrics
- Landing page and page element optimization statistics
- Keyword density analysis for a keyword niche
- Site structure analisys stats

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